1010 W. St. Germain Street,
Suite 250
St. Cloud, MN 56301
(320) 257-8600

About the Downtown Council
The St. Cloud Downtown Council (DTC)
strives to build a dynamic urban center valued at the heart of the region. The DTC is committed to effectively serving its members, and dedicated to the development and promotion of a strong, economically healthy and exciting Downtown..


The Downtown Council is dedicated to promoting the downtown area, building a neighborhood downtown, serving as a one-stop shop for information on downtown, and advocating the interests of local businesses and property owners.

VISION STATEMENT: St. Cloud’s Downtown is recognized as the cultural and financial anchor of a well-balanced, thriving community.

Contact Us…

We provide a forum for members to stay abreast of business and political changes that relate to Downtown and to cultivate a consensus for action. We manage the future of some of downtown’s most important issues. And we’re proud to say that we’re highly effective.

Marketing and Promotion Services to enhance the image of Downtown St. Cloud by emphasizing the variety of services, events and amenities available, and by encouraging the public to live, work, play and visit downtown.

Parking and Transportation Services
to provide the public with information about parking and public transportation while coordinating with the City and other organizations to develop efficient access to downtown for visitors, residents and employees.

Cleaning, Safety, and Beautification Services to enhance public perception about downtown, to provide hospitality resources, and to beautify the public space through landscape and streetscape improvements.

Advocacy Services to speak as a voice for downtown businesses, property owners, and other stakeholders on issues of importance to the future Downtown St. Cloud.


We often get asked what the Downtown Council is, what the Downtown Council does, why we have fundraisers, etc. We thought it would be fun to bust some of the myths about the lead Downtown organization.

IT IS a long-standing organization incorporated in 1992

IT IS 23% of DTC membership are located outside of Downtown
IT IS NOT only for businesses located Downtown

IT IS 51% of DTC membership have 1-10 employees
IT IS NOT only for large businesses

IT IS private nonprofit membership organization [501(c)4]
IT IS NOT a City or government agency

IT IS member-driven, hands-on, economic development-oriented advocate for St. Cloud’s Downtown
IT IS NOT the Chamber of Commerce

IT IS an urban management organization undertaking diverse strategies to create an economically healthy Downtown
IT IS NOT a neighborhood association

IT IS a partner with many organizations and government
IT IS NOT alone in moving Downtown forward